We are at the beginning of one of the most exciting and historic moments in technology. The era of mobile AI is here, which for Samsung begins with the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.
To bring the real-life benefits of generative AI technology to the Galaxy S24 series, we took a hybrid approach to our AI integration. AI offers so many possibilities, and we believe mobile devices are the primary access point for unlocking its potential as users around the world continue to rely on their phones for most of their day-to-day needs.
The essential role that mobile devices play in everyday life means they are highly personal items that people use during many critical and memorable moments. We understand these behaviours and believe smartphones should work harder so that users can truly make the most of important moments in a simpler, more intuitive and more epic way. We also recognise the importance of privacy, which is why we give users full control over what they share and what they keep private.
We believe our hybrid approach is the most practical and reliable solution to meeting all these needs and puts Samsung ahead of the curve. We are providing users with a balance between the instant responsiveness and extra privacy assurance of on-device AI, and the versatility of cloud-based AI through open collaborations with industry-leading partners in offering a variety of functions they need for daily life.
Expanding possibilities with on-device AI
We made Live Translate an on-device feature because voice calls are the most basic feature of a smartphone, yet they are also an intimate and private means of communication. Samsung is committed to empowering users to communicate without language barriers, while at the same time ensuring every communication is safe and private.
To make this feature a reality, our R&D team worked day and night as part of a collaborative process that brought out the best in our teams. From determining the right size of AI language models to training and testing in real-life scenarios, our R&D organisations challenged themselves and pushed beyond the limits of what we thought was possible to get this feature running entirely on-device.
Samsung’s global R&D networks around the world, which are in charge of growing the best talent and developing core technologies in each region, have also played a pivotal role. Samsung Research Centres around the world, including Poland, China, India and Vietnam, have dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are cultural, contemporary and localised so to help people break down language barriers and communicate more naturally. The role of our local R&D offices is even more crucial in opening new possibilities for users in more regions than ever before.
All these efforts have allowed Samsung to offer something completely new, which I’m excited to share. Soon, Samsung will extend the power of Galaxy AI beyond Samsung’s own native calling app by expanding Live Translate to other third-party messaging apps to support voice calls. This means you can stay in contact with friends or colleagues, communicating on your favourite apps in multiple languages.
And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues like personal data being shared outside their phone when using Live Translate.
I expect that more and more mobile AI features will be incorporated inside mobile devices as the intelligent computing power of the latest chips – particularly NPUs, or neural processing units – advances at a blazing speed, along with other technologies. This will allow more people to embrace AI and make every day more convenient while offering greater peace of mind.
Growing Galaxy AI for tomorrow’s needs, today
This exciting news is all part of the extension of our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on the Galaxy S24 series was only the start. To deliver a completely new and unique AI experience, we will further optimise the Galaxy AI experience for the upcoming foldable devices. Our foldables are the most versatile and flexible form factor in the Samsung Galaxy line-up, and when combined with Galaxy AI, these two complementary technologies will together unlock new possibilities.
Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the mobile AI era moves forward at a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs of not only today, but tomorrow.
About Samsung Electronics
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com/za.
- The author, Won-joon Choi, is executive vice president and head of the R&D office, Mobile eXperience Business, Samsung Electronics
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